How to Properly Choose Domain For Your Business Website

If you really want a presence on the Internet you’ll have to have a good domain name for your website. Good domain names are important. It has to directly reflect what you do or what you have to offer as a product or service.

If it is a non-commercial website you intend to develop, such as one based on your interests, your hobbies, skills, family or whatever, then your own name will probably be fine for a website (if the name is still available – check first). But if it’s for a business, a description of the business (e.g. LocaltownPrinters.com) would be better than a personal name, or the name of the business itself if it was long-established (e.g. J. A. Smith & Sons, Printers). Try turning THAT into a domain name: you’d end up with something like www.jasmithandsonsprinters.com. Not exactly memorable.

You could always capitalize the initial letters of each word (JASmithAndSonsPrinters.com), but who would remember that? Existing customers? Perhaps. But the real question is: would it be the natural thing to do to type that into a web browser in order to find a printing business in your town? Probably not. LocaltownPrinters.com is much more memorable. It also has a certain authority to it: you suddenly are THE local printing firm in that town: wherever possible, think generic (possibly with local connotations if you’re providing a local product or service) rather than specific to an existing traditional name. (Although, of course, the business name may well have started off as Localtown Printers sixty years ago – so that’s fine; it’ll be well-known and memorable.)

There was a short boom in the domain names trade in 1998-1999. Simply by owning good domain names it was assumed you could trade it with someone else who wanted it more than you did, and for a lot of money. The world responded to the wake-up call when Business.com was sold for $8.5m. All of a sudden everyone and his dog was registering imaginative domain names for the sole purpose of trying to sell them on. Suffice it to say that kind of activity has all but dried up; domain names, by and large, are now only registered for the purpose of building a website.

 

Domain Names Registration

Who do you register your domain names with? The world governing body of Internet domain names is ICANN (the Internet Corporation for Assigned Names and Numbers). There are a lot of good “third party registrars” who will register domain names for you; they are actually brokers, and will register domain names on your behalf with the prescribed registrars for the particular type of name (for the .com, the .net and the .org names the registrar is Internic; for the .co.uk names and all other UK names the registrar is Nominet UK). A list of accredited registrars is available on the ICANN website. Click below to see if your chosen domain names are available, and to register them. This is the website of 123-Reg, which combines excellent value with high standards of service They also have strong associations with Web Fusion/Host Europe, the highly respected web hosting company. To register with 123-Reg, if you are based in the UK, just click on the link below:

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